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Saturday, May 21, 2011

Mirror has two faces

One of the advertisement has a learning experience for me stating `SUCCESS DID`nt NEED DESK` but every mirror reflects two images / faces & ironically we only see one at a time, the inner face / feelings we can only feel as with the SUCCESS in this materialistic world only money, lobbing, name & fame is related to a SUCCESS but inner growth/satisfaction is not being considered to be a SUCCESS till someone succeed have an eye on that person.
                                               Same is with the Marketing person if he/she think i do`nt have a desk job as most of the sectors have he/she is wrong as in Marketing,sales,army and many more examples were there which did`nt have a desk job but they all were successful in their way/Field/sector, you must be motivate by your self by looking this way, that whole region, territory, geographical area etc.is your so called DESK make it/feel it as a desk and preform grab targets & you are a winner/successful.
                                              I had experienced most of the MBA/B School studied employees came and go because they do`nt have basic knowledge of  market,they only studied/see how someone had achieved his/her SUCCESS but did`nt feel how he done it process wise because in Marketing you have to study yourself the basics of business and every sector/field has its own ABC/ethics/norms to be followed first then to be amended by a group,company,manager,executive or even by a consumer, So when i started learning/experiencing Marketing i had a DESK but i hardly utilise as many of the manager etc.does i wanted to be in field with my executives, subordinates, competitors, clients, consumers /customers for a real lesson of that day & make my lap ,a wall etc. my DESK but after sometime i feel the need of a DESK so that if someone needs me at a times i would be available for my bosses to Juniors to back hand staff etc.So again MIRROR has two faces one for me and other is for world to see because company wants me to be their face.
                                             All in all SUCCESS provides one a  DESK also to get SUCCEED.

Monday, May 16, 2011

MARKETING RESEARCHER OR ANALYST

One fine day i got a call from somebody asking me am i a MARKET RESEARCHER OR MARKETING ANALYST?
I had a very easy answer to this was i am a MARKET RESEARCHER radar than an ANALYST because i am not bound  only to one sector/ service/ product to analyse some group of people or an individual which had hard worked on his/her project but at the same time i can analyse my work /service & compare it with other`s projects also.

            Their are so many Fields/area`s of Marketing to research with different angles/views,so why only be an analyst?

Their are fields like: AUTO,BANKING,CUSTOMER CARE, DETECTIVES,FM CG, FINANCE, ETC.so many to explore/research on & research is going on by companies, firms, media, consultants, outsourcing from different agencies also to promote their product/services,so then only ANALYST come into picture for betterment because they are the specialist in their fields but in my case i had gone through all these sectors/area`s of work with different approach/levels to learn more & more.So might be that somebody get an idea to ask me this question.If we take an example of a house wife & a cook, blogger & a professional writer,engineer & an alert manageable consumer (who can do a little to avoid going to mechanic) a share broker & an investor, here in wife,blogger, alert manageable consumer, an investor are RESEARCHER mod & cook,professional writer,engineer,a share broker were ANALYST mod,researchers know their roll and emend/add new things in their work & could be an ANALYST when needed.