WHAT IS A REAL THOUGHT IN A MARKETING IN THESE TIMES

1. Marketing is traditionally the means by which an organization communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services. However, since the emergence of digital media, in particular social media and technology innovations, it has increasingly become more about companies building deeper, more meaningful and lasting relationships with the people that they want to buy their products and services. The ever-increasingly fragmented world of media complicates marketers’ ability connect and, at the same, time presents incredible opportunity to forge new territory.
2. Marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer—it prepares an audience to receive a direct sales pitch.
3. Marketing is an ongoing communications exchange with customers in a way that educates, informs and builds a relationship over time. The over time part is important because only over time can trust be created. With trust, a community builds organically around products and services and those customers become as excited about the products as you are — they become advocates, loyal evangelists, repeat customers and often, friends. Marketing is a really great way to identify what grabs people and gets them excited about your brand and give it to them, involve them in the process, and yeah, the best part, build great friendships in the process.

GO AGAINST THE WIND

WHENEVER I MET PEOPLE WHO GONE AGAINST THE WIND OR AGAINST THE SAID GUIDELINES I FEEL GREAT MEETING THEM AND ASKED THEIR STORIES IF ITS TRUE I WANT TO FEEL THEIR STRUGGLE,BUT WHEN THEY TELL LIKE OVER THE HEAD OR EXTRAODANARY STORIES IT`S BEEN WASTE OF TIME.
                        

                                LIKEWISE I MET PEOPLE AROUND ME TELLING THEIR EXPERIENCES IN NOT ONLY FINANCE BUT OTHER SECTORS TOO  

BUGDET YOUR NEEDS IS NOT GOOD FOR SALES?

IN THE LAST MONTH OF FINANCIAL YEAR WE HAVE TO BUDGET OUR NEEDS FOR FUTURE BUT I SAY PLANNING FOR A COMING FINANCIAL YEAR IS THE NEED OF THE HOUR,WHAT GOVERNMENT/FINANCE MINISTRY PLANNED FOR THEIR NEEDS IS ONLY FOR THEM TO DECIDE,WHICH ALSO AFFECT US ALSO IN MANY WAYS BUT  

MARKETS,CLIENTS & BUSNIESS

WHEN PEOPLE IN MARKETING TALK ABOUT CUSTOMERS,CLIENTS,BUSINESS THEY ONLY THINK/TALK ABOUT THEIR WAY TO UNDERSTAND MARKET BUT EVERYONE FROM DIFFERENT VIEW POINTS,FIELDS.WALK OF LIFE THINK IT THEIR WAY ABOUT MARKET ONLY.IN THIS COLUMN WE CAN TRY TO UNDERSTAND COMMON PROSPECTS OF MARKETING.SO LETS START WITH UNSKILLED PEOPLE WHICH IS "THE BIG" PLAYER IN EVERY MARKET/BUSINESS.

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AGAIN NEW YEAR GREETINGS FROM PEOPLE WHO CRTICISES ME

ONCE AGAIN I GOT LOTS OF NEW YEAR GREETINGS FROM THOSE WHO NEVER SUPPORTED MY VIEW OF SEEING MARKETING & ONLY CRITICISING ME OF MY THOUGHTS AND IDEAS IN SOME WAY REPRESENTING MY WORK IN DIFFERENT WAY BUT IRONY IS THEY DON'T SEE ROAD END RESULTS BECAUSE THAT WAS MY VISION.                                                 BUT WHEN I SEE MANY NEW ORIGINAL IDEAS FROM THEM EVEN  THEN THEY WERE NOT IN A POSITION TO PRESENT THOSE IDEAS CONFIDENTLY BECAUSE BASICS WERE NOT FOLLOWED.

VALUES,MANNERS,ETHICS A LONG AND SUCCESS GAME IN MARKETING

When i met some MBA/B-school graduates in market/Field/offices/interviews etc.places i felt they had only passed classes/curriculum but they don`t have real values in business nor in personal life & why and whom these courses are designed for,only to get a job or show hypocrisy at work places and their life's were not even changed by spending lots of hard earned money by their parents or taken a loan on cut off rates to become a good assets for a company/ organisation and many HR heads saw only degrees, experience, companies they worked for but they (HR people) do their job not their duties which is much more important issues-Ethics,manners to get business done for a organisation.
             If we have a look on some of the big houses, companies,values are much more important than profits,balance sheets in MIS that does not mean other factors were not highlighted their is no short cut for success for long term business one quarter to some time you have to play differently or change strategies but real game between to competitors is Ethics,  manners, values followed by every one at every point,any were at Field to board meetings game rules may seem differ company to company, product to product, service to service but again to win a game for long term company assets/ workers at every stage of their post companies HR people, management seek some advise from experienced and conduct classes, seminars to update values at least in marketing departments.                                           

MNC VS PVT LTD VS LTD CO.

I had a very bad experience of getting a call from one of the PVT LTD company/charitable funded/in the name of sharing a part of their profits with some religious organisation.The ironical part was that they had contacted me by phone after 11 months of my reply for a job opening at their so called company/ pvt. firm a FM CG company & was interested only because of the odd product they had launched, so i feel its a challenged marketing experience with these new and near to my home (udyog vihar) ventures,   so i went their after a research,   realised to meet a professionalised atmosphere but i find  "LALA chap" establishment & i decided to meet the MD of the company after long talks with his son, how agreed with my presentation,experience,future marketing plans etc.& impressed with my plans for the expansion of the company by professional approach only,so i asked are you a decision maker which he denies and agrees to have a meeting with his MD father in 2-3 days & in between he called me twice for cross check that i would be available when his father is in good mood, so when he again third time contacted me for a meeting with his father (was co-Director in a good company by luck) i feel i had to meet one of the mannered co-director of a company & learn some thing under his gaudiness but when his son change the venue from udyog vihar factory to a resident area i felt cheated but i remembered that young boys afferets to arrange a meeting i agreed then again reaching to the address i realise i have to be centered at the meeting because it was a religious premises & so called MD/DISCORDED CO-DIRECTER who was sitting with bunch of odd people asked me very un-professional questions but because i was also with the same community i think all that bunch were also interested in our talks suddenly his son arrived and i make up my mind that might be this is a way to know my professional views only which i discussed with his son & they do`nt have any good/ lucrative opening for me. So i decided not to explain marketing plan with these cheaters, who were interesting in other company`s software (because i find they were engaged with one more firm of this group/ organisation who were into software solutions) by meeting in the name of interview they share marketing, software strategy & then make/amend their marketing plans, so i realised what is difference between a MNC where their is a process step by step you follow and company also follow some norms & private, bunch of money lenders in the name of LTD co.directors, members with family shared posts within the companies board.
    What i learned is if someone has good ideas,marketing plans,strategy views of any kind he/ she must be careful whom we meet & discussed in an interview,presentations etc.we have to have some points within our self or develop some skills to prevent our plans from these cheaters/ copy cats and there i remember one Desi comment to share "BILLI SHER CO SAB SIKHATI HAI PER PED PER CHARDNA NAHI SIKHATI".